BAND[it] started out of sheer necessity. As graduates from Virginia Tech, founders Hayden and Jake love staying active and exploring the outdoors; but there was always one annoying problem: bulky wallets. They didn't want to leave them behind (no one enjoys lost cards) and carrying them along on hikes, bike rides, or runs usually ended in frustration.

Initially, they tried rubber bands, which seemed like a great idea; until the bands inevitably snapped, scattering cards everywhere. Looking for alternatives, all they found were overpriced "slim" wallets that somehow managed to make the simple act of flashing an ID for a beer feel like solving a puzzle.

Determined to simplify things, BAND[it] was born: a sleek, minimalist wallet that actually makes life easier instead of complicating it. Designed originally for outdoor adventures, BAND[it] quickly became the go-to everyday wallet for anyone tired of wallet drama.